Superpowers come with a price. And this time it is the audiences who are going to feel the pinch. A rendezvous with ‘Krrish’ may cost them a small fortune.
Apparently, the ticket prices of the third film of the franchise will cost more than Shah RukhKhan Starrer ‘Chennai Express’, which were sold at a whopping Rs 500.
While Fun Cinemas is all set raise the price by 8 per cent in most of their outlets, Inox is planning to do something similar. The Assistant Programming Manager at BIG Cinemas, Ashutosh Athavale, reasoned, “We are hoping that ‘Krrish 3’ will be a blockbuster.”
Explaining their decision, Anand Vishal, Head of Operations at Fun Cinemas, told TOI, “The jump in ‘Krrish 3’ prices is largely due to the fact that it is Diwali time.”
A source from a leading theatre, on request of anonymity, said: “A Hrithik Roshan film is coming after nearly two years and the excitement is bound to translate into more sale.” Buzz is that other major multiplex chains will follow suit. However, PVR and Cinemax, said that they have decided to buck the trend, but refused to go on record.
But, there is a silver lining. Most single screen theatres, including Gaiety, Galaxy and Chandan, are not hiking their ticket prices. “I don’t need to resort to such things. If the film is good, people will come to the theatres,” Manoj Desai of Gaiety-Galaxy said.